Are We Really Just a Brand?

As you all know by now, I am an information junkie. I read many different blogs and articles on a regular basis, and more often than not, I get to thinking that I need to share what I read. This piece written by Seth Godin (Full article here) really got me thinking.

Are we really just a brand? Do we always have to market ourselves? Why do we always have to sell ourselves?  What really sets us apart from all the same businesses or people we compete with? How do we stay true to ourselves, but continue to market/sell our services?

I think I can make it simple, but not easy. I do my best to do business with people I like. I love the challenge of working with smart, and even arrogant business owners. But, if I don’t feel a connection, I will end the engagement before they do!

In the end, I may be a brand, but as Seth says, I am a first and foremost a person, and I need to make a personal connection to do the work I do!