With mobile transactions gaining an increasingly large share of the e-commerce pie, small business owners need to start asking themselves: how can I best accommodate mobile shoppers?
Mobile’s global average share of e-commerce is 34% and in countries like Japan and South Korea that share is over 50%. While US conversion rates from mobile shoppers are still around 2.46% compared to Japan’s 9.35%, it is still important to note that one can gain a significant competitive advantage from optimizing their mobile e-commerce suite.
Here are a few common shortcomings of small business and easy solutions:
- Use Mobile Solutions that Make Sense: Opt for all-in-one desktop and mobile e-commerce solution with write-once-publish-everywhere capabilities that will streamline your online presence into a cohesive entity.
- Ensure Your Site is Mobile Accessible: Avoid large images or too much information in a single page as most mobile users are still running off of the slower 3G network. 40% of users will abandon a site if doesn’t load within 3 seconds so ensure your site will load quickly to avoid losing potential customers.
- Use Everything that Mobile Has to Offer: Mobile users give your site a lot of information when they go onto your website. Take advantage of this data by adding elements that personalize the user experience for the customer.
Recently, Google has started to give an overwhelming priority in its search engine rankings to websites that are optimized for mobile. Ensuring your site is mobile-friendly will sharpen your competitive edge and vastly improve your online presence. Don’t let your business fall behind – optimize your e-commerce site today!