I recently read an interesting article in The Washington Post about how much money you – yes, you – are worth to Facebook. In the United States in 2016, the average Facebook user is worth $13.54.
You read that right – Facebook is making $13.54 off each and every one of us who uses their social network. The value per user is based off of impressions on mobile and video ads and content.
Of course, if you use Facebook to market your business through organic content and ads, you are probably worth a bit more, as you are spending advertising dollars with them. Other interesting takeaways from the article were that Facebook’s active user base was up 14% over 2014, to 1.59 billion total monthly active users. There was also a 52% increase in revenue from the same period in 2014. Facebook had truly stellar performance in the past year.
The next time you log on to Facebook, think about how you are contributing to the bottom-line of one of the hottest-performing technology companies.