It’s hard to believe, or maybe not, but it seems that most mobile users look at their email on the phone or glance at Facebook posts within 29 minutes of rolling out of bed and reaching to turn off the alarm!
Sitecore, a customer experience management company recently published the results of a survey of 4,500 global consumers and 450 brands analyzing behavior, purchase patterns and reasons for using mobile applications.
Although almost three fifths of the consumers in this survey say they have a mobile device within reach for eight to 10 hours each day, and they believe that convenience, security and speed are the key elements of a good mobile experience, only half of the brands surveyed personalize content for mobile web customers and have a mobile-optimized Web site in place.
In addition, while almost 100% of brands in the survey believe a good mobile experience impacts customer loyalty, a significant number still do not have a mobile strategy in place. In fact, the majority of brands in the survey are unprepared when it comes to implementing a mobile strategy and do not allocate sufficient resources to maintain, adapt, and improve the experience that customers expect.
So, bottom line, if you’re a brand that hasn’t yet woken up to the new reality the mobile world has wrought, you better wake up because if you continue to snooze, you will definitely lose sooner than later.