The marketing landscape is changing rapidly before our eyes. Business owners and marketers need to plan strategies for the coming year well in advance – now more than ever. One of the big marketing trends for 2015 is content marketing. But what does “content marketing” mean, and why is it so crucial?
- Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
- In 2015, marketers must center their content around the reader, not the product. Those who merely pitch run the risk of being ignored.
- Show your audience you care by dedicating resources to answering customer questions and providing valuable assistance online.
- The more a company tries to “push the sale” the less likely potential customers will spend with the business. Show passion for your product without sounding like a used-car salesman.
Stay tuned next week for more 2015 Marketing Trends!
(Information sourced from Randy Schrum, Founder- Inspired Venture Group | Business Innovator and Speaker on Conversions, Marketing, and Sales)