Social Media as a Marketing Vehicle


It’s 2015 and everyone knows we need to be online in order to make the most of our marketing efforts. But many companies struggle to find ways to organically engage with their audience in a meaningful way. Here are a few methods you could use to generate buzz about your brand:

  • Influencers Drive Actions: Companies are seeking out influencers, or individuals with great knowledge and clout on a specific topic within a particular demographic, to adopt their products and let others know that they’re using this product and like it. Using influencers not only improves awareness, it also drives sales.
  • Connect With Your Audience: Take this case study, for example: “On November 15, 2013, Make-A-Wish created one of the largest and most elaborate staged event ever, which included participation from President Barack Obama and other government officials and law enforcement … As a result of its extraordinary word-of-mouth campaign, Make-A-Wish received 1.89 million social impressions, 555,697 #batkid hashtags, significant press coverage including a Buzzfeed article that generated 2.5 million hits within three days, more than 21,683 Instagram and Twitter photos posted by the end of the day, and, of course, increased donations.”
  • Interact With the Community: Engage with local schools by giving their journalism students a chance to write about your product, distribute samples to people that are likely to enjoy it, and host events to give your demographic an opportunity to interact with your brand.

It is always a challenge reaching your demographic, but the true magic of social media lies in its tendency to organically retain the attention of your customers. Ultimately, it is up to you to employ the proper strategies to engage your target audience and have them interact with your product.

Read the full article here in Entrepreneur