With Google and Apple in a perpetual war to provide you with their tech goods, what is even worth paying attention to anymore? Will any of their new products or features really save you time? Here are a few new features the tech giants have announced, and how they may prove useful to your business and personal life:

Apple:

• Siri Spotlight: “Suggests people to contact based on future meetings or nearby businesses. It will also find gas stations once you’re near the rental-car office,” as it gathers data on your patterns and behaviors to better serve you.
• Traffic: Apple will phone tap traffic signals to let you know the most optimal time to be leaving your meeting in order to make it to your next endeavor before getting caught in the traffic or rain.
• Privacy: Apple’s devices will know a lot about you, but Apple won’t as personal data will never leave your device.

Google:

• Google Now: Have content from emails and messages instantly become entries on your calendar. Receive an email to meet a certain deadline? Set a reminder with just a single tap.
• User Data: While Google doesn’t sell your info, it does use it to target to your for paying advertisers. If this makes you uncomfortable, you many want to opt out.
• Invasive, but Helpful: Google is counting on using your data to best serve you and save you time. But how much it peeks into your data may be off-putting to certain users.

Overall, both giants are looking to save you time and money, but ultimately it may come down to how much of your privacy you are willing to give up in order to receive the best service. Is the convenience worth giving all your information over to Big Brother? That is for you to decide.

Click here for the full article in The Wall Street Journal