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A Celebrity’s Guide to Rockstar Social Media

LE-AA429_SOCIAL_P_20151012122858When it comes to social media, nobody gets it like celebrities. They consistently put out content that caters to their fans, and reinforcing their brand and strengthening their relationship with their fans. Your business could benefit greatly from social media by learning from the stars and how they keep their followings engaged. Here are a few common practices you could employ to boost your company’s social media:

  • Acknowledge Your Customers: Taylor Swift is well known for getting back to her fans, so much so that several sites have appeared to compile her replies to her audience. Get your customers excited to interact with you by demonstrating that you care about their concerns online and replying to both positive and negative feedback.
  • Don’t Be Too Commercial: Though it may seem contradictory, promoting your brand through social media isn’t about telling them to buy your product, it’s about making a narrative as to why they should buy your product. Your Instagram followers prefer to see a “behind the scenes” sneak peak over a “buy now” banner.
  • Create a Narrative: When Beyonce was in the tabloids in regards to troubles in her marriage, she did not try to dispel the rumors by confronting the publications. Instead, she posted happy pictures with her husband Jay Z, and in time the rumors went away. Instead of arguing with bogus reviews, show your customers the quality of your food by showing quality photos of your food to demonstrate that the rumors are false.

All in all, good social media takes time and strategy. Developing quality content to engage your audience can be a challenge on its own, but ultimately will provide a rewarding opportunity to build an authentic connection that will foster lifelong relationships with your customers.

Read the full article here in The Wall Street Journal.