One of the biggest trends for marketers to observe in 2015 is the prominence and dominance of the mobile consumer. A number of interesting points can be made on this topic:

• Mobile is estimated to be the primary channel for paid search by the end of 2015.
• Having a website optimized for mobile, and not just a responsive format, will be crucial.
• In response to the dominant mobile consumer, location-based marketing will increase targeting consumers based on where they physically are, what they’re doing, and what’s nearby that may interest them.
• In 2015 the marketing formula is simple: SOCIAL + LOCAL + MOBILE = RESULTS!

Stay tuned next week for more 2015 Marketing Trends!

(Information sourced from Randy Schrum, Founder- Inspired Venture Group | Business Innovator and Speaker on Conversions, Marketing, and Sales)