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Marketing Trends For 2015: Mobile Marketing Will Dominate

Smartphone with cloud of application icons

 

One of the biggest trends for marketers to observe in 2015 is the prominence and dominance of the mobile consumer. A number of interesting points can be made on this topic:

  • Mobile is estimated to be the primary channel for paid search by the end of 2015.
  • Having a website optimized for mobile, and not just a responsive format, will be crucial.
  • In response to the dominant mobile consumer, location-based marketing will increase targeting consumers based on where they physically are, what they’re doing, and what’s nearby that may interest them.
  • In 2015 the marketing formula is simple: SOCIAL + LOCAL + MOBILE = RESULTS!

Stay tuned next week for more 2015 Marketing Trends!

(Information sourced from Randy Schrum, Founder- Inspired Venture Group | Business Innovator and Speaker on Conversions, Marketing, and Sales)

Key Digital Marketing Statistics for Small Businesses

 

Social Media Statistics

1) 72% of adult internet users in the U.S. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005.
2) 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others.
3) 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn.
4) 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying.
5) 78% of small businesses attract new customers through social media.
6) 4.2 billion people use their mobile device to access social media sites.

Mobile Vs. Desktop

from 9/2011 to 10/2012:
83.4% desktop
11.4% mobile
5.2%   tablet

from 10/2012 to 11/2013:
62.6% desktop
24.1% mobile
13.3% tablet

Small Business Websites

1) 45% of small business had a website in 2009
2) 53% of small business have a website in 2014
3) 37% of smart phone users have purchased an item via m-commerce

 

Via White Media.