There is no way your business can avoid using the internet, and understanding its users is key to gearing your product towards your audience. Many business owners tend to keep with tradition and will disregard all the business they’re missing online as they don’t see their customers as online shoppers. But the truth is that there is much to be gained from being online, and there are plenty of shoppers who can’t wait to have your product conveniently delivered to them. Here are a few misconceptions that many companies have while they’re on the internet:
- I Can Only Reach Young People: Though it’s often tech savvy millennials who are credited for owning the internet, people of all ages are using the internet now more than ever. While young people were quicker to adopt the internet, this simply isn’t the case anymore. Over 58% of seniors are online today!
- It’s a Boys Club: Internet usage has reached gender parity, with 85% of men and 84% of women using the internet.
- My Product is Too High End to be Sold Online: People who are online are much more likely to have attended college. Also, though the gap may have narrowed, there are still far more people on the internet who earn over $75,000 than people who earn below $30,000. This means any product will have plenty of potential customers online!
If you ignore the vast amount of customers waiting for you online, they will simply go to your competitors instead. Don’t let preconceived notions of what you think about the Internet hinder your business. Take advantage of what’s offered online by having a Search Engine Optimized (SEO) website, engaging your customers on social media, and generating sales via an e commerce suite on your website.