Tag Archive for: small business

C.E.O. Lori Dickerson Fouché on Recognizing Leadership

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Lori Dickerson Fouché is the C.E.O. of Prudential Group Insurance and held the position after Hurricane Sandy hit New York City. Having taken leadership roles as a young black woman in America, Fouché has been successful in management positions since the age of 24 and continues as C.E.O. of a major insurance company at 47. Here are her highlights from the interview with Adam Bryant:

  • On lessons she learned early in her career: “One was learning how to prioritize. You simply can’t do everything.”
  • Assess your leaders by their results: “I expect my leaders to listen. I expect them to ask questions. I expect them to understand what’s going on.”
  • On Hiring:
    • Know that prospective hires have done their due diligence on the company
    • Ask what kind of cultures they like to work in, where do they excel, and how do they conduct themselves in the face of challenges
    • Look for resilience and perseverance
    • Ask how they would lead people

As graduation season comes to an end and young graduates enter the workforce, it is important that they find jobs that they really want to do and learn what they can from that experience. Lori Dickerson Fouché suggests that graduates find a company that is a good fit for what important to them and their personal values.

Read the full article here on The Newt York Times.

Properly Extracting Value from Data

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Is big data overrated? In a world ruled where metrics are king, raw data is being used to assess the quality of subjective things. We use big data to quantify the quality of teachers, students, and our fitness, but what insights are we drawing from that data?

In the mid-nineties, websites like Facebook were using human judgement to help discern quality insights over mindless data. Asking people how they felt about what was presented to them in their newsfeed granted them insight on what was an absent-minded click and what was an actual engagement.

Big data often fails to consider human factors that are often left unaccounted for. In the case of teachers, big data may determine that a certain teacher is doing poorly, but small data will tell us why that is. Conversely, it can tell us what a teacher is doing right to yield better results amongst children. Big data does a great job of explaining results, but a poor job of explaining how or why you got there. There is no replacement for human inspection and expertise, as much as companies try to avoid doing so.

As optimistic as we’d like to be about using big data to improve our lives and save us money, we can’t let it replace traditional decision making. Instead, we should use it as a tool to make more educated decisions.

To read the full article on The New York Times, click here.

Is Aaron Levie Really Thinking Outside the Box?

box-blog427Silicon Valley CEO Aaron Levie dropped out of college ten years ago to start his company, Box. Providing cloud computing services, Levie’s company is currently worth $2.1 billion and services over 40,000 paying customers which includes about half of the Fortune 500. However, it is not meeting growth projections and is counting on creating an ecosystem just as Apple and Microsoft have with their products. Levie argues it can be the center of a new industry “by helping other companies and third-party consultants create applications that can quickly draw off Box’s cloud-based collaboration technology.”

Despite these ambitions, Box has lost $167 million on revenue of $216 million which is still an improvement from the year before. This year, revenue is expected to grow by another 30 percent, “a marked slowdown that Mr. Levie hopes the new developer strategy may also turn around.” These losses scare not only Box, but also the generations of young tech ventures that never experienced the massive downturn that took place between 2000-2001.

Seasoned investors worry that newcomers may not take the risks as seriously. Ultimately, the losses faced by Box and newer tech companies as they rapidly grow are starting to catch up with them, and may be the beginning of a new downward trend in Silicon Valley.

Read the article here on The New York Times

Marketo and LinkedIn Team Up to Offer Personalized Ads

14257556613_4cfd6d3aa7_oMarketo, a digital marketing automation software company, has struck a deal with LinkedIn to use its metrics and database to target ads specifically to LinkedIn, allowing marketers to better hone in on their target market. With GE as its first customer, it is looking forward to engaging consumers with a brand in a more professional context which was previously unavailable. Here are some key points from the article:

  • LinkedIn and Marketo are partnering up: “Marketo brings to the partnership software that automates digital marketing across the Web, email and social and mobile channels. That’s being integrated with LinkedIn’s new ‘Lead Accelerator’ product, which helps marketers deliver more relevant ads by combining data about what part of the brand’s website the person browsed with demographic information from the person’s profile on the LinkedIn professional networking site.”
  • How is this different from LinkedIn’s previous advertising? “The integration essentially bridges paid advertising on LinkedIn with the digital marketing that Marketo is known for and helps advertisers tell a consistent story across those channels, said Marketo Chief Executive Phil Fernandez.”
  • Consumers respond to ads that are consistent through multiple devices: “‘Consumers are expecting relationships to follow them around as they move through all those places,’ Mr. Fernandez said in an interview. ‘We move around devices and apps without thinking about it, but what brands are saying to us doesn’t.’”
  • This advertising strategy adapts for consumers who may take several paths when researching a purchase: “There are multiple paths a customer might take to research and make a purchase decision, including a combination of online channels and offline interactions, like conversations with an actual salesperson, said Andy Markowitz, general manager for GE’s Performance Marketing Labs.”
  • Marketo will not stop with LinkedIn: “For Marketo, the LinkedIn partnership is the latest in a series of deals that aims to help marketers create continuous conversations with customers across digital channels. The company recently reached a deal to integrate its software with Google AdWords and Google Analytics products as well as Facebook’s custom audiences.  Marketo this week is also rolling out new products to help marketers reach customers across all major digital channels through a single software platform.”

LinkedIn and Marketo are sure to make waves with this new service, and will open the possibility of advertising B2B product and services through social media. There is no denying that personalized ads are the future of advertising, and with Marketo and LinkedIn becoming bigger players in the game, we can expect many more changes to come.

For the full article on The Wall Street Journal, click here.

How Confident Are Business Owners Going Into The Next Year?

For today’s post, we look back at the same 2014 report conducted by UPS Connect from last week.

When business owners were asked to describe their confidence in their business’ success over the next 12 months, 1 in 4 respondents said they were “extremely confident”. On a scale of 1-7, owners had an average confidence rate of 5.39.  

This is an impressive rating which demonstrates that business owners are leaving the agitation from the past behind and emerging with more confidence.

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When asked what their top priorities were, nearly 80% of respondents reported that it was to increase revenues. Establishing new customer relationships came in at 67%, and increasing profits stood at 60%. 

Growth is the top priority when it comes to what is necessary.

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2014 UPS Connect State of Small Business Report

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UPS Connect conducted a 2014 report for the state of small businesses interviewing more than 300 founders, partners, presidents, and CEOs. With this report, they delivered a list of questions and answers. When asked what are the biggest challenges business owners are currently facing, companies replied with:

1) “Reducing cost of financing.”

2) “Government compliance and interference.”

3) “Funding and/or credit lines allowing my business to grow.”

4)  “The cost of customer acquisition…declining volume per current customer.”

Although owners maintain an optimistic approach in the short term, they are still faced with obstacles from general concerns, costumer acquisition, financial problems, and increased competition.

 

When business owners were asked about their biggest pain points:

49% of respondents said they “aim for a healthy balance between [their] professional and personal life””; 31% said they prioritize professional over personal.

49% admit they “don’t have the time or expertise to figure everything out.”

37% feel as if they “manage [their] time efficiently”; 23% said they have difficulty managing all the moving parts of their business.

 

This is some fascinating data to consider within the context of your own small business.

Always Take The Time To Listen

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Listening is an important, and often poorly practiced, skill. It is so important that many top employers provide listening skills training for their employees. Seem surprising? Not really when you consider that good listening skills can lead to:

  • Better customer satisfaction;
  • Greater productivity;
  • Fewer mistakes; and
  • Increased sharing of information which can lead to more creative and innovative work.

Many successful entrepreneurs and leaders credit their success to their strong and effective listening skills. Richard Branson, for example, frequently quotes listening as one of the main factors behind his success with the Virgin brand. Bob Farrell, CEO of software development company “Kewill,” also stresses the importance of listening:

“I am just amazed at how often people don’t take the time to listen. All the technology we have has facilitated our ability to know about things and to be productive, but it does sometimes decrease our ability to listen and to be effective.”

Click here to view the New York Times article in full.

WORDS

The power of your actions is preceded by the power of your words. The idea here is to speak with power to bring out the best in yourself and others.

This article from The Huffington Post suggests we work to eliminate words with negative connotations and replace them with words that have positive mental connections.

Click here to view the whole article.

When Titles Get in the Way

RYAN CARSON | Chief Executive of "Treehouse" an online education platform.

RYAN CARSON | Chief Executive of “Treehouse” – an online education platform.

 

I have often thought that titles get in the way when growing a small business.

What do you think?

Click here to view the entire article from the New York Times.

The Best Financial Advice for Small Business Owners Now

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When it comes to managing your small business, these 3 tips should be considered closely:

1) Access Capital Now;

2) Engage Rather Than Employ;

3) Have A Lean Start-Up.

 

Click here to view the whole article VIA Forbes.