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Properly Engaging Your Customers with Mobile Apps

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With apps being at the core of a consumer’s mobile experience, more companies are optimizing their apps for their consumers. Your company’s app experience is the difference between maintaining an active, happy userbase and an entire demographic labeling your firm as out of date and irrelevant. Ensure your app promotes your business with these simple tips:

  • Keep it Simple: A minimal interface is best, as is an interface that lets customers tailor their app experience to their needs.
  • Make it Fast: Ensure that your app’s code is clean and functional to increase load speeds. Just an extra second added to the load time can lose you 16% of your users.
  • Keep Content Useful: Don’t have an app for just the app’s sake. Whether it is a price comparison tool or a reference book for your product, ensure that your app provides utility for your consumer so they’ll have a reason to download it.

Having an app is a great way to maintain contact with your customers. It will also help you reach a demographic of tech savvy people that otherwise would have never interacted with your brand. By following these tips, you’ll ensure your app maintains a healthy relationship with its users, resulting in an increased number of engaged and loyal customers.

Read the full article here.

Apple’s 5 Big Announcements That Are Important For Your Business

Apple’s WWDC 2015 took place yesterday announcing all of its upcoming releases. How will their upcoming developments affect your business? Here are a few of their new developments which we believe will be important for you:
  1. El Capitan:This is the name of the newest version of Mac OSX. It will be a free upgrade for current Mac machines and boasts increased speeds and a more refined version of Spotlight.
  2. iOS9: Your iPhone’s new operating system will feature improvements to Siri and multitasking. It also introduces a new battery conservation mode. This should make buying a new iPhone 6 or 6+ more compelling.
  3. Apple Pay: Apple Pay has being introduced in the UK, expanding payment options for you and your business abroad.
  4. News: This is the name of the new app that features content based on your history and current context to bring you up to the minute  news that is relevant to you. News will be launching with free articles from The New York Times.
  5. Swift: Swift is Apple’s new open source programming language which will have a huge impact in the programming community.
Having your company adapt to these upcoming technologies shouldn’t be a hassle but it’s important to know what they are and how to utilize them. When it comes to adapting to the latest technology, the goal is to make it an invaluable tool, not an expensive hurdle to overcome.
Don’t fall behind, be in the know.

Apple WWDC 2015 Recap from Mashable

Gain a Competitive Edge in E-Commerce by Optimizing Your Mobile Site

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With mobile transactions gaining an increasingly large share of the e-commerce pie, small business owners need to start asking themselves: how can I best accommodate mobile shoppers?

Mobile’s global average share of e-commerce is 34% and in countries like Japan and South Korea that share is over 50%. While US conversion rates from mobile shoppers are still around 2.46% compared to Japan’s 9.35%, it is still important to note that one can gain a significant competitive advantage from optimizing their mobile e-commerce suite.

Here are a few common shortcomings of small business and easy solutions:

  • Use Mobile Solutions that Make Sense: Opt for all-in-one desktop and mobile e-commerce solution with write-once-publish-everywhere capabilities that will streamline your online presence into a cohesive entity.
  • Ensure Your Site is Mobile Accessible: Avoid large images or too much information in a single page as most mobile users are still running off of the slower 3G network. 40% of users will abandon a site if doesn’t load within 3 seconds so ensure your site will load quickly to avoid losing potential customers.
  • Use Everything that Mobile Has to Offer: Mobile users give your site a lot of information when they go onto your website. Take advantage of this data by adding elements that personalize the user experience for the customer.

Recently, Google has started to give an overwhelming priority in its search engine rankings to websites that are optimized for mobile. Ensuring your site is mobile-friendly will sharpen your competitive edge and vastly improve your online presence. Don’t let your business fall behind – optimize your e-commerce site today!

Click here for the full article on GetElastic

Make Accountability and Learning a Habit

Natarajan Chandrasekaran is the CEO of Tata Consultancy Services, an Indian multinational IT service, consulting and business solutions company headquartered in Mumbai, Maharashtra. In a recent interview with Adam Bryant of the New York Times, Chandrasekaran opened up about his approaches to leadership, learning, and the importance of accountability:

  • Learning is achieved by culture, not mandate: “Everyone has to take some accountability for other people, and look for ways to make small contributions to help others. Innovation and caring for people are cultures; they are not departments. It takes time to build that culture.”
  • It all starts with passion: When hiring, assess the strengths and weaknesses of a candidate while finding out exactly what they’re looking for in a job. “The whole idea is to see if there’s a fit… The fit will require the person to have passion first.”
  • Success and learning go hand-in-hand: It’s important to know where you want to go directionally in your career. Define what success will look like after a few years. Remember, “learning is the most important thing in your career. Without it you’ll go nowhere.”

I am a firm believer that you should never stop learning! Do you agree?

To read the full article click here.

It’s Not Always About You When It Comes To Success

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Deborah Bial is the President and Founder of the Posse Foundation. Posse trains students from public high schools with extraordinary academic and leadership potential to help them succeed in college. In a recent interview with Adam Bryant of the New York Times, Bial spoke about what inspired her to start the Posse Foundation and what leadership means to her. Here are some of the key points from the interview:

  • Success isn’t about you: “I didn’t pick Posse; it just happened. My philosophy is that leaders should always remember that it’s not because of them that things are successful.” Sometimes it comes down to the luck of the draw.
  • Being in charge allows for forming a great team: “The advantage of being in charge is that you get to hire people you really like. It’s my philosophy that as president or C.E.O. of a company, you are in this privileged position where you get the accolades for the successes of the organization, and you get to make decisions and people have to listen to you.”
  • You don’t have to be liked by everyone to be a great leader: “I used to care a lot that people liked me. That’s no longer as much the case. Of course, nobody wants not to be liked, but I don’t care as much. I remember feeling liberated when it no longer influenced my decision-making.”
  • Questions are key when hiring students: “In terms of questions, I’ll ask sometimes: “If you get this job, what are you most excited about, in terms of your personal growth? And where will you be challenged the most?” Then I’ll want to get into a discussion about something. What’s in the newspaper that day? I want to know what they think, how they think, how they express what it is they’re thinking, how they ask questions and how they listen.”
  • Students who reach out are the ones who are likely to succeed: “In a crisis, they reach out versus reach in. We look for the person who reaches out, because they will give themselves more options to succeed.”

Click here to view the full article from the New York Times.

3 Things Wealthy People Do Differently

Crystal ball, descending line graph and share prices. Image shot 2009. Exact date unknown.

HuffPostSmallBiz have some interesting ideas about “What Wealthy People Do Differently.”

Do you agree with these three? Click here to view the article.