Tag Archive for: technology

Marketing Trends For 2015: Wearable Technology Expected to Increase

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wearable-tech

The prevalence of wearable technologies are expected to increase this year. These devices present an interesting opportunity for advertisers and marketers who will need to adapt their digital marketing strategy for each kind of device. Some general observations regarding these technologies can be made:

  • Advertisements for wearable technology, such as Google Glass, Apple Watch or the Smartwatch, will need to become more customized for smaller screens and heads up display (HUD).
  • We currently check our phones approximately 150 times a day (on average). This number is expected to increase as technologies develop. Imagine how many more times we might look at a Smartwatch or device that we don’t have to take out of our pocket. Scary!
  • “New mobile devices” that consumers, and ultimately advertisers, might interact with more than a smartphone are expected to be introduced to the market.

(Information sourced from Randy Schrum, Founder- Inspired Venture Group | Business Innovator and Speaker on Conversions, Marketing, and Sales)

What Cloud Computing Means to Your Job

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22bits-cloud-tmagArticle

With advancements in technology, there have been many accusations that technology has made many jobs that were once vital to running a society disappear. From the production line to the accounting office, more and more jobs are being replaced by computers and software and it’s only going to continue to grow. In this era of cloud computing that the tech industry is moving into, companies will require smaller departments and less workers. Many companies will eventually have to adapt to cloud computing and that can be an issue. Here are some of the main points from the biggest cloud companies around:

  • Ed Lazowska who holds a chair in computer science and engineering at the University of Washington said “Technology shapes styles of work. One critical advantage of the cloud is that sharing becomes dramatically easier.”
  •  David Campbell, who is the head of engineering at Microsoft Azure mentioned how they are able to make engineering changes by moving parts of its customers traffic into new software in real time which “takes hours, instead of months and years in the legacy”.
  • At Amazon Web Services they have built the worlds biggest cloud computing business. Work is divided into teams of small size in order to determine what the customer is doing with an important product. This allows the team to quickly adapt the product to work better and look for new insight. For 2014, Amazon announced that it’s cloud division created 60% more new products that it did in 2013.

One can conclude that companies who adapt to cloud computing will be more collaborative, more specialized, and ultimately be better at delivering their services and products. What do you think?

Read the entire article here