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Marketing Trends For 2015: Mobile Marketing Will Dominate

Smartphone with cloud of application icons

 

One of the biggest trends for marketers to observe in 2015 is the prominence and dominance of the mobile consumer. A number of interesting points can be made on this topic:

  • Mobile is estimated to be the primary channel for paid search by the end of 2015.
  • Having a website optimized for mobile, and not just a responsive format, will be crucial.
  • In response to the dominant mobile consumer, location-based marketing will increase targeting consumers based on where they physically are, what they’re doing, and what’s nearby that may interest them.
  • In 2015 the marketing formula is simple: SOCIAL + LOCAL + MOBILE = RESULTS!

Stay tuned next week for more 2015 Marketing Trends!

(Information sourced from Randy Schrum, Founder- Inspired Venture Group | Business Innovator and Speaker on Conversions, Marketing, and Sales)

Does Your Small Business Need a Digital Health-Check?

Website Freshness

As the online face of your business, your website should accurately represent your company and be one of your biggest selling tools. If it’s looking dated, or if online traffic has tailed off, it’s worth taking a fresh, honest look.

Give your site an honest appraisal by asking these seven questions: click here to view the article