We gather all the necessary information, including sales, marketing, and key performance indicators to take the temperature of how the business is doing. Then, we question how and why things are being done today. And, then along with our clients, we determine the short-term, medium-term, and long-term changes that need to be made in order to reach their goals and objectives.
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Businesses Helped
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We Help Accidental Business Owners Become Intentional CEOs
Many successful business owners never set out to become CEOs.
They built the business.
They served the clients.
They solved the problems.
They carried the weight.
Then one day, the business got bigger than the structure holding it together.
That is where Voice of Reason Consulting comes in.
We work with B2B professional service firms whose owners need greater clarity around strategy, sales, leadership, operations, partner communication, and execution.
The Problems We Help Solve
For owners who need an experienced outside advisor to help clarify priorities, make better decisions, and move the business forward.
For firms with two or three partners where unspoken tension, unclear roles, or unequal workload are affecting the business.
A practical review of sales, marketing, operations, cash flow, KPIs, leadership structure, and decision-making habits.
For firms that want revenue growth but lack a consistent business development process, sales accountability, or follow-up discipline.
For owners and leadership teams that need clearer roles, better meetings, stronger accountability, and more consistent execution.
For business owners who ask for honest feedback and encouragement to turn their intentions into actions and help them make decisions.
“Everything you do to get to one level doesn’t necessarily work for the next one. An experienced business consultant can guide you there.” – Michael Gansl
I have worked with business owners and companies of up to ~ 50 people with revenues between $250,000 and $15 million. My clients are B2B service companies, including digital creative agencies, office furniture resellers, moving and storage companies, public relations, software development, managed service providers. I also work with small law firms in a variety of different disciplines, including real estate, immigration, commercial litigation, employment law, and intellectual property.
My range of experience makes me comfortable working in any industry, and I can quickly adapt to those I have yet to tackle. I particularly work well with accountants and fractional CFOs whose clients may need additional resources to support revenue growth initiatives.
“How do you know you made a mistake? It cost you money. How do you know you made a big mistake? It cost you a lot of f****ing money!” – Michael Gansl
Working with Michael Gansl is like having a seasoned voice of reason beside you — someone who has seen the patterns before and helps you stop avoiding the hard conversations, someone who helps you get unstuck, say what needs to be said, clarify who owns what, and move from being a busy business owner to a more confident CEO.
He is not there to give you theory, buzzwords, or a thick consulting deck. He helps business owners slow down, get clear, and make better decisions.
What stands out:
He brings calm to messy situations. When partners are frustrated, roles are unclear, or growth has stalled, Michael helps separate the emotional noise from the structural issue.
He asks the questions people avoid. Especially in partnerships, he is willing to surface the words that have not been said — the assumptions, resentments, mismatched expectations, and unclear responsibilities that quietly damage the business.
He turns owners into CEOs. That means helping people move from reacting all day to leading with rhythm, accountability, decision discipline, and clearer structure.
He’s practical. The work is not abstract. It is about what needs to change this week, who owns it, how decisions get made, and how the business becomes less dependent on the owner’s constant involvement.
He’s direct. Michael’s style is candid, grounded, and experienced. He challenges business owners without grandstanding. He helps them see what they may already suspect but have not fully faced.
“I specialize in helping accidental business owners who have stumbled into entrepreneurship and find themselves overwhelmed.” – Michael Gansl
Over a decade-long engagement, I worked with the CEO/business owner of a premier office furniture dealership. In weekly strategy sessions we focused on all aspects of the business, including multiple year growth and profitability goals, company culture, team leadership development, annual and quarterly revenue goals, sales pipeline, marketing activities, company processes, and developing partnerships. The Company’s revenues and profitability consistently grew each year of our working relationship.
Over a 3-month period, I worked with the Chief Strategy Officer and his team in weekly and one-to-one coaching meetings. We focused on selling behaviors and techniques, including developing cold call scripts and using software tools to automate email cadences. Our efforts resulted in a 30% close rate, generating an additional $300,000 of new revenue, and shortening the time to close deals by 51%, from 53 to 26 days.
DZ Forensics (Accounting)
Romano and Associates (Accounting)
Boucher + Co (Advertising)
SJS Management (Building Management)
Denton Cleaning (Cleaning Services)
Green Commercial Cleaning NYC (Cleaning Services)
Evolved Education (Coaching)
Jonathan Flak Coaching Associates (Coaching)
Natural Intelligence Systems (Coaching)
Saterman Connect (Coaching)
DDCG (Construction)
Dynomighty (Consulting)
Focus (Consulting)
Sales Schema (Consulting)
4th Bin (Electronic Recycling)
Skyline Exhibits (Exhibitions)
Angora (Fashion)
Glamour Kills (Fashion)
J. Van Such Studio (Fashion)
Numa Sports Optics (Fashion)
Onia (Fashion)
New York Financial Organizers (Finance)
Underwood FX (Finance)
Green Card Medical (Health Care)
Home Health Care at its Best (Health Care)
NY Custom PT (Health Care)
SilverStar Fitness (Health Care)
Weight Zen (Health Care)
Mile Square Ins. Agency (Insurance )
Blue Castle IT (IT)
cmit Brooklyn (IT)
Dave Stern Consulting Group (IT)
Ironstack (IT)
Level Desk (IT)
PC 911 (IT)
PC Power Center (IT)
Send Word Now (IT)
Speaklike (IT)
Syntonic (IT)
Triada Networks (IT)
Valiant (IT)
Eric W. Ruben Law Firm (Law)
Law Office Michael D. Steger (Law)
Margolis Law Firm (Law)
Rakower Law LLC (Law)
Sankel, Skurman & McCartin, LLP (Law)
Steve Maggi Law Firm (Law)
Weinstein + Klein (Law)
Bitfire (Lighting )
Planet Awaken (Lighting)
Solarsmart (Lighting )
Beach Erectors (Metal Fabrication)
Corporate Relocation Services (Moving and Storage)
Morris Moving (Moving and Storage)
Jaybird Communications (Music)
Business Growth Network (Networking)
NetworkNetwork.net (Networking)
Strategy Advisory Board (Networking)
Office Furniture Heaven (Office Furniture)
Picture More Business (Photography)
Urban Clarity (Professional Organizers)
ERPR (Public Relations)
Wise Public Relations (Public Relations)
Helix Reports (Real Estate)
Noah + Co (Real Estate)
Cyber CIC (Security)
Sabre Integrated Security Systems (Security)
Team Screening (Security)
Rock Solid (Virtual Assistants)
Hydr8 (Water Purification)
Big Work Media (Web)
Cardwell Beach (Web)
Citizen Race Car (Web)
Design You Need (Web)
Electric Orange (Web)
Grey Box Creative (Web)
Idea Rocket (Web)
Kingside.ai (Web)
L Form (Web)
Radish Lab (Web)
Wooly Head (Web)
Gabriella Wines (Wine)