Entries by Michael Gansl

Amy Errett of Madison Reed, on Finding Your Genius

Embed from Getty Images The challenge in growing a business, is to understand the business culture you have created and surround yourself with the right people who will excel in that environment. Amy Errett’s way is to better understand her employee’s emotional make up. I’ve often said, it’s the words that people don’t say that […]

Jill Konrath Differentiates Elevator Speech vs. Unique Selling Proposition vs. Value Proposition

 Jill Konrath at http://www.jillkonrath.com/, author, speaker and strategist writes: Without a strong value proposition, it’s much harder to sell your products or services in today’s economy, much less even get in the door of big companies. But what is a value proposition? And how is it different from other commonly used terms? A value proposition is often […]