Aim For a Mix of “Doers, Thinkers & Feelers”



Nancy Dubuc is the Chief Executive of A&E Networks, a global entertainment media company. In a recent interview with Adam Bryant of The New York Times, Dubuc spoke about the importance of trust, the value of constructive thoughts and the idea of mixing “doers, thinkers and feelers” in the workplace. Here are some key points taken from the interview:

  • Worrying doesn’t achieve anything: “Don’t worry about it because it’s not going to turn out that way anyway… so much of what we worry about is the outcome, and outcomes rarely turn out the way you think they’re going to… it might be better.”
  • There are two types of candidates: “There are very few black-and-white truths in management or in business, but one that I have found is that people either hire people who are smarter than them or people hire people they can control.”
  • Are difficult employees often the best performers? “Another pattern I’ve seen is that managers will sometimes complain that one of their employees is difficult to manage. But those difficult people often tend to be the best performers.”
  • There’s no one way to manage: “Great managers recognize that there is no one way to manage.”
  • Trust is crucial: “I need to trust who works for me, and they need to trust me. Trust is just paramount… It really needs to be trust by action.”
  • Constructive comments are most useful: “I value people who have something constructive to say and can make things better.”
  • Hire a mix of thinkers, doers and feelers: “If you have all thinkers nothing will get done. If you have all doers that can be really chaotic because you’re not necessarily thinking about the consequences. And feelers are important because they create energy – but if you have too many of them, they will just dramatize the moment.”
  • Ultimately it’s all about balance: “When you put the different kinds of people together in the right way, that can be very powerful. You never want that out of balance.”

Click here to see the full interview in The New York Times.

Words of Wisdom from Vivek Gupta


Vivek Gupta is the C.E.O of Zensar Technologies, a global software services company based in Pune, India. In a recent interview with Adam Bryant of the New York times, Gupta opened up about his management style, hiring techniques and the importance of a solid elevator pitch. Here are some highlights from the interview:

  • Know the difference between managing activities and managing people: “Over time I realized you don’t manage activities. You manage people, and you worry about the outcomes.”
  • Communication is key: “50% of a C.E.O.’s communication is non-verbal. Everything you do, even the way you smile in a room, really matters.”
  • Beware of hiring people just like you: “I want to hire people who are very different to me or better than me in certain areas so that one plus one equals more then two.”
  • Prioritize potential over performance: “I try to focus on a person’s potential rather than their performance. What that means by definition is that I should be encouraging people from by own company to take positions before I go and hire people from the outside.”
  • Have a solid elevator pitch: “You’ve got three minutes. What will you tell me about yourself? It’s interesting to hear the traits that people focus on.”

Click here to read the entire interview.

Marketing Trends For 2015: Wearable Technology Expected to Increase


The prevalence of wearable technologies are expected to increase this year. These devices present an interesting opportunity for advertisers and marketers who will need to adapt their digital marketing strategy for each kind of device. Some general observations regarding these technologies can be made:

  • Advertisements for wearable technology, such as Google Glass, Apple Watch or the Smartwatch, will need to become more customized for smaller screens and heads up display (HUD).
  • We currently check our phones approximately 150 times a day (on average). This number is expected to increase as technologies develop. Imagine how many more times we might look at a Smartwatch or device that we don’t have to take out of our pocket. Scary!
  • “New mobile devices” that consumers, and ultimately advertisers, might interact with more than a smartphone are expected to be introduced to the market.

(Information sourced from Randy Schrum, Founder- Inspired Venture Group | Business Innovator and Speaker on Conversions, Marketing, and Sales)

Marketing Trends For 2015: Mobile Marketing Will Dominate

Smartphone with cloud of application icons


One of the biggest trends for marketers to observe in 2015 is the prominence and dominance of the mobile consumer. A number of interesting points can be made on this topic:

  • Mobile is estimated to be the primary channel for paid search by the end of 2015.
  • Having a website optimized for mobile, and not just a responsive format, will be crucial.
  • In response to the dominant mobile consumer, location-based marketing will increase targeting consumers based on where they physically are, what they’re doing, and what’s nearby that may interest them.
  • In 2015 the marketing formula is simple: SOCIAL + LOCAL + MOBILE = RESULTS!

Stay tuned next week for more 2015 Marketing Trends!

(Information sourced from Randy Schrum, Founder- Inspired Venture Group | Business Innovator and Speaker on Conversions, Marketing, and Sales)

Marketing Trends for 2015: Content Marketing


The marketing landscape is changing rapidly before our eyes. Business owners and marketers need to plan strategies for the coming year well in advance – now more than ever. One of the big marketing trends for 2015 is content marketing. But what does “content marketing” mean, and why is it so crucial?

  • Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
  • In 2015, marketers must center their content around the reader, not the product. Those who merely pitch run the risk of being ignored.
  • Show your audience you care by dedicating resources to answering customer questions and providing valuable assistance online.
  • The more a company tries to “push the sale” the less likely potential customers will spend with the business. Show passion for your product without sounding like a used-car salesman.

Stay tuned next week for more 2015 Marketing Trends!

(Information sourced from Randy Schrum, Founder- Inspired Venture Group | Business Innovator and Speaker on Conversions, Marketing, and Sales)