Mind Your Own Business – Episode 12 Now Live!

Episode 12 of Mind Your Own Business with Mike and Matt – “Networking! Networking!”, with Dave Bresler, is now available.

Every small business owner these days knows they need to be networking… or at least they know that they’ve been told so time and time again. But what does that mean? How does someone network effectively? Dave Bresler of Network! Network! joins us to discuss.

Listen Here: https://podcasts.apple.com/us/podcast/episode-12-networking-networking/id1375822600

Mind Your Own Business – Episode 11 Now Live!

Episode 11 of Mind Your Own Business with Mike and Matt – “Tax Time”, with Joe Romano, is now available.

This year, your small business tax returns are full of new rules and guidelines. We sit down with CPA Joe Romano of Romano & Associates to navigate some of the pitfalls and even find some opportunities.

Listen Here: https://itunes.apple.com/us/podcast/mind-your-own-business/id1375822600

Mind Your Own Business – Episode 10 Now Live!

Episode 10 of Mind Your Own Business with Mike and Matt – “Trans-Pacific Entrepreneurship”, with guest Larry Schuster, is now available.

In our conversation with Larry, we hear about the bumpy road that led to the founding of his successful small business, and along the way, learn some important lessons about networking, persistence, and good old-fashioned chutzpah.

Listen Here: https://itunes.apple.com/us/podcast/mind-your-own-business/id1375822600

Mind Your Own Business – Episode 9 Now Live!

Episode 9 of Mind Your Own Business with Mike and Matt – “Getting Ready for 2019” featuring Michael Gansl, Matt Plociak, and David Hoffman, is now available.

This podcast is personal for the three of us as we share both our thoughts and feelings for the past year and for 2019.

Our hope is that when you listen to the podcast you will be thinking the same for yourself.

Listen Here: https://itunes.apple.com/us/podcast/mind-your-own-business/id1375822600

Mind Your Own Business – Episode 8 Now Live!

Episode 8 of Mind Your Own Business with Mike and Matt is now live! The topic is “F” Words – Fire and Failure featuring Bobby Derival of Home Care at its Best, and of course, Michael Gansl, Matt Plociak, and David Hoffman.

We couldn’t be more excited to share this new show with you, so listen, subscribe, and leave your feedback.

Listen Here: https://itunes.apple.com/us/podcast/mind-your-own-business/id1375822600

Mind Your Own Business – Episode 7 Now Live!

Episode 7 of Mind Your Own Business with Mike and Matt – “Finding Good Help These Days” featuring Laurie Jakobsen of Jaybird Communications, and of course Michael Gansl, Matt Plociak, and David Hoffman, is now available.

We are so excited to keep sharing this new show with you, so listen, subscribe, and leave your feedback.

Listen Here: https://itunes.apple.com/us/podcast/mind-your-own-business/id1375822600

Mind Your Own Business – Episode 6 Now Live!

Episode 6 of Mind Your Own Business with Mike and Matt is now live! The topic is “Partnering is Such Sweet Sorrow” featuring Bill Goldstein, sports marketing pioneer storyteller, conversationalist, lawyer, and of course Michael Gansl, Matt Plociak, and David Hoffman.

We couldn’t be more excited to share this new show with you, so listen, subscribe, and leave your feedback.

Listen Here: https://itunes.apple.com/us/podcast/mind-your-own-business/id1375822600

Happy Thanksgiving!

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Social Media: a Tool for Relationships or Merely a Substitute?

As cell phones and social media continue to place themselves at the center of our social lives, we wonder what effect its importance has on the quality of our social life. Is the pressure to answer every tritone and whistle distracting us from meaningful human interaction? Or is maintaining contact with otherwise long-lost friends through Facebook leading to longer-lasting friendships?

Here are some of the arguments for and against social media as presented by The Wall Street Journal:

Social Media is Detrimental to Society:

  • We spend too much time on social media to build real connections: “We spend so much time maintaining superficial connections online that we aren’t dedicating enough time or effort to cultivating deeper real-life relationships.”
  • We are on our phones even when we’re not talking: “Worse, we don’t even need a beep or vibration to distract us anymore. In one study of more than 1,100 teens and adults, my fellow researchers and I found that the vast majority of smartphone users under 35 checked in with their electronic devices many times a day and mostly without receiving an external alert.”
  • Empathy is lost in emoticons: “In one study we found that while empathy can be dispensed in the virtual world, it is only one-sixth as effective in making the recipient feel socially supported compared with empathy proffered in the real world. A hug feels six times more supportive than an emoji.”

Social Media is a Tool We Use to Maintain Relationships:

We’re doing a good job of staying in touch: “Social ties that we once would have abandoned as we left high school, changed jobs and moved from one neighborhood to another now persist online.”

  • Seemingly trivial messages communicate much more than you think: “It is tempting to dismiss as trivial many messages exchanged online. But together, the small sips that come from the steady contact of social media can add up to a big gulp of information about the activities, interests and opinions of the people we connect with. They communicate mutual awareness and closeness along with information that we wouldn’t otherwise receive.”

Are we moving to an ever more interconnected society or one that will soon forget how to interact with one another? Is your social presence going to be more valuable than what you present in person? What is sure is that the way we relate to one another is changing and adapting to the way people now connect will be key to success in your business.

Click here for the full article on The Wall Street Journal

Marketing Trends for 2015: Content Marketing

contentmarketing

The marketing landscape is changing rapidly before our eyes. Business owners and marketers need to plan strategies for the coming year well in advance – now more than ever. One of the big marketing trends for 2015 is content marketing. But what does “content marketing” mean, and why is it so crucial?

  • Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
  • In 2015, marketers must center their content around the reader, not the product. Those who merely pitch run the risk of being ignored.
  • Show your audience you care by dedicating resources to answering customer questions and providing valuable assistance online.
  • The more a company tries to “push the sale” the less likely potential customers will spend with the business. Show passion for your product without sounding like a used-car salesman.

Stay tuned next week for more 2015 Marketing Trends!

(Information sourced from Randy Schrum, Founder- Inspired Venture Group | Business Innovator and Speaker on Conversions, Marketing, and Sales)