Just two months ago, after receiving Advertising Age’s 2016 Mobile Marketing Fact Pack I wrote a blog commenting, “that there is no escaping that the mobile world is not only here to stay, but is overtaking every other traditional form of communication.”(Read previous article here)
So when I received Advertising Age’s 2016 Marketing Fact Pack in mid December 2016, I was not surprised to see once again that mobile advertising made up 42% of all online advertising in 2016, and that is expected to raise to 49% this year, 57% in 2018 and 61% in 2019.
If you’re a marketer of consumer products and services, you should be paying close attention to investing your marketing dollars in mobile advertising.
Another fascinating fact is that predicted spending for U.S. media and marketing in 2017 is $1,333 per person. If you’re a business owner already investing in advertising, it might be a safe assumption to increase your investment inevitably increasing your reach for your target audience.
The Fact Pack is chock full of stats well worth looking at in greater depth. (Fact Pack) One more thing that stood out to me was that Millennial households make up 44% of households not subscribing to cable/satellite TV. Once again, if you are a marketer of consumer products to young people between the ages of 18 and 34, you should seriously be considering mobile advertising in 2017 and beyond.
Last October, I also wrote marketing, advertising and sales are changing as fast as I could write and publish that blog entry. Once again, I can only repeat that if you’re a marketer and want to stay in business, you better get on board and ride with the change – it’s now!
BTW, thanks to Veronica Rao for her research and insights in preparation for this article.