Email Newsletters Not So Irrelevant As Previously Thought

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Email Death

 

Do you think the email newsletter is dead? We don’t!

Email newsletters should not, and can not, be dismissed as simply something irrelevant that “old people use.” An email newsletter has the advantage of a “presumption of connection,” making it an ideal platform for publishers wanting to get their message across to audiences everywhere.

At a time when a swarm of information and news buzzes constantly online, email newsletters – some free, some not – help us focus our attention and decide what’s worth paying attention to. An email newsletter typically presents itself in your inbox because you asked for it and it includes links to content you’ve previously deemed relevant to your fields of interest. In other words, it’s important information you’ve indicated you want in list-form – something that, ironically within the context of the current social media news-delivery environment, seems like a suddenly modern approach.

CLICK HERE to view this New York Times article in full.

“On a scale of 1 to 10, how lucky are YOU?”

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Are Traasdahl, the chief executive of the advertising firm "Tapad."

Are Traasdahl, the chief executive of the advertising firm “Tapad.”

When it comes to conducting job interviews, we’re all familiar with the typical questioning dialogue. A recent article in the New York Times, however, alerted me to a very creative approach to questioning prospective employees. Are Traasdahl, Chief Executive of the advertising firm Tapad, likes to ask how lucky a candidate feels they’ve been in life on a scale from one to ten.

Traasdahl argues that: “[s]even is the right answer. If you say 10, you’ve just been the golden child. Everything in your life has just been fabulous, and everything breaks in your direction. You are not able to read the situation around you at that point, I think. If the answer is 2, then you are in a misunderstood-genius category.” Click here to view the article in full.

What creative interview questions do you ask your prospective employees?

The Privacy Paradox

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The Privacy Paradox | The New York Times

What kind of value do we place on convenience?

When it comes to paying the price with our privacy 56% of Americans say NO! This “privacy paradox,” as the New York Times calls it, is also presenting a challenge for businesses:

Click here to view the article in full.

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WORDS

The power of your actions is preceded by the power of your words. The idea here is to speak with power to bring out the best in yourself and others.

This article from The Huffington Post suggests we work to eliminate words with negative connotations and replace them with words that have positive mental connections.

Click here to view the whole article.

When Titles Get in the Way

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RYAN CARSON | Chief Executive of "Treehouse" an online education platform.

RYAN CARSON | Chief Executive of “Treehouse” – an online education platform.

 

I have often thought that titles get in the way when growing a small business.

What do you think?

Click here to view the entire article from the New York Times.

Deciding Where To Expand Your Small Business To Next

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Deciding where to move your small business

 

Expanding your business to a new city or country is no easy task. No company, even if highly successful in its original market, is immune to the unique challenges that a new location presents.

Small businesses in particular must pursue their brick-and-mortar expansions with care and ample research. These 5 factors from the Washington Post should be examined closely by any business owner looking to expand their trading horizons:

1) Cost of doing business;

2) Growth trajectory;

3) Business climate;

4) Workforce characteristics; and

5) Transportation options.

Click here to view the entire article.

Cashless Customers Hold Riches For Retailers

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Cashless customers

 

There is an enormous amount of money to be made for businesses catering to the cash-free customer.

At the forefront of this change is the Starbucks corporation, who cleverly save money on transaction fees by having customers load money onto their mobile app.

This could be quite the transactional game-changer. Click here to view the full article. 

Is It Better to Be Strategic or Opportunistic?

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Leggo

 

When it comes to business in the real world, who’s right — the “sustainable advantage” traditionalists or the “transient advantage” challengers?

This interview sheds some light on these contrasting perspectives: click here to view the full article.

The Startup Mass Extinction

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Startup

Is “The Startup” in danger of becoming extinct?

The fact that most new businesses fail is hardly a secret. So why are so many people gambling on ventures that are likely to end badly?

This article from James Surowiecki at The New Yorker Financial Page helps answer some tricky questions in the contemporary climate of entrepreneurial business: click here to view the article.

The Best Financial Advice for Small Business Owners Now

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Financial-Advice-Process-570x300

 

When it comes to managing your small business, these 3 tips should be considered closely:

1) Access Capital Now;

2) Engage Rather Than Employ;

3) Have A Lean Start-Up.

 

Click here to view the whole article VIA Forbes.