Between the struggle to find work right out of college and the glamorized lifestyle, startups are becoming an attractive option to millennials who are heading out of college. The culture is often seen as a work-hard play-hard environment where power lunches are followed by extravagant outings at night clubs in big city centers. But the […]
With Google and Apple in a perpetual war to provide you with their tech goods, what is even worth paying attention to anymore? Will any of their new products or features really save you time? Here are a few new features the tech giants have announced, and how they may prove useful to your business […]
With “tech startups” being everyone’s favorite buzzword – are we simply diluting the term? “Tech” startups like Uber and Airbnb (yes, they are still labeled as startups) are taking over the world, but what about them makes them a “Tech” company? Of course, technology is a key part of how they do business, but that is true […]
Here at Voice of Reason, we are no strangers to start ups and start up culture. We see many of them rise and fall, and we know it takes much more than just hard work to really see success. Proper strategy and business will drive results within your company. Here are a few tips to […]
There is no way your business can avoid using the internet, and understanding its users is key to gearing your product towards your audience. Many business owners tend to keep with tradition and will disregard all the business they’re missing online as they don’t see their customers as online shoppers. But the truth is that […]
A key component of any business is a company’s website, and Search Engine Optimization, or SEO for short, is key to getting that website seen by customers. Google is the world’s premier search engine, and Amit Singhal is the man responsible for the 200+ factors that determine your website’s ranking in the search engine. Amit […]
“Unicorn” is a term in Silicon Valley to describe a company whose net worth has exceeded one billion dollars. Meant to encompass the mystery and excitement of such an explosive venture, Aileen Lee of Cowboy Ventures developed the term to describe firms like Uber and Airbnb which at one time looked like long shots but are […]
What lengths would you go to in order to avoid having your information sold to a company? You consent to having your information used by Facebook, Hulu, and other web sites in order for them to optimize your experience. But what if a web site gets sold? Well your information now belongs to that new […]
The New York Times’ Adam Bryant sat down with Jim Dolce, CEO of mobile security firm Lookout, to ask him about his experience in leadership, and what has led him to his success. As a seasoned entrepreneur, Dolce attributes his patience and company’s structure to his success. Here are a few key points from the […]
With apps being at the core of a consumer’s mobile experience, more companies are optimizing their apps for their consumers. Your company’s app experience is the difference between maintaining an active, happy userbase and an entire demographic labeling your firm as out of date and irrelevant. Ensure your app promotes your business with these simple […]