With mobile transactions gaining an increasingly large share of the e-commerce pie, small business owners need to start asking themselves: how can I best accommodate mobile shoppers? Mobile’s global average share of e-commerce is 34% and in countries like Japan and South Korea that share is over 50%. While US conversion rates from mobile shoppers […]
With the advent of e-commerce and a recovering US economy, startups seem to be popping up everywhere. For those entrepreneurs, success is often measured in money generated or people employed, but which entrepreneurs are the ones happiest with their work? The Wall Street Journal dove in and figured out which factors most impact an entrepreneurs’ […]
Lori Dickerson Fouché is the C.E.O. of Prudential Group Insurance and held the position after Hurricane Sandy hit New York City. Having taken leadership roles as a young black woman in America, Fouché has been successful in management positions since the age of 24 and continues as C.E.O. of a major insurance company at 47. […]
As cell phones and social media continue to place themselves at the center of our social lives, we wonder what effect its importance has on the quality of our social life. Is the pressure to answer every tritone and whistle distracting us from meaningful human interaction? Or is maintaining contact with otherwise long-lost friends through […]
Conflict is a natural element to any functioning workplace, but dictating its course can be the difference between healthy discourse and petty ad hominem attacks resulting in lost productivity. What is the best approach to ensuring a conflict becomes constructive? Phyllis Korkki gauges conflict in directness and intensity in her article in The New York […]
Is big data overrated? In a world ruled where metrics are king, raw data is being used to assess the quality of subjective things. We use big data to quantify the quality of teachers, students, and our fitness, but what insights are we drawing from that data? In the mid-nineties, websites like Facebook were using […]
Silicon Valley CEO Aaron Levie dropped out of college ten years ago to start his company, Box. Providing cloud computing services, Levie’s company is currently worth $2.1 billion and services over 40,000 paying customers which includes about half of the Fortune 500. However, it is not meeting growth projections and is counting on creating an […]
Marketo, a digital marketing automation software company, has struck a deal with LinkedIn to use its metrics and database to target ads specifically to LinkedIn, allowing marketers to better hone in on their target market. With GE as its first customer, it is looking forward to engaging consumers with a brand in a more professional […]
The biggest names in e-commerce are now competing in the home services industry, attempting to bundle your recently purchased items with related services. Giants like Amazon give approved businesses a chance to bid against one another to provide your desired service. How will this affect you? Here are some things to consider: This is a […]
Get ready for Generation Z, born starting in the mid-90’s into the early 2000’s, its members are eager to be unleashed upon the world and enter the work force. Alexandra Levit lets you know what to expect out of the coming generation that is characterized by maturity, independence and preparedness in her New York Times […]