Entries by Michael Gansl

Sales Meets Big Data

New software tools are taking sales into the 21st century by bringing big data into the picture. By analyzing things like the opening of emails and success rates of phone calls, these big data startups can identify the best time of day to reach a CEO or when it’s best to reply to an email. […]

How Amazon Stays Ahead of the Game

Amazon is no stranger to staying ahead in the tech industry, and its web services sector is no different. Amazon Web Services, or AWS, leads the online computing industry offering services at prices that no competitor will be willing to match. How did AWS manage to gain such a competitive advantage whilst keeping long-term sustainability […]

How Big Brands are Reaching Millennials

Talk about Millennials is everywhere: how are you supposed to target a demographic that avoids ads like the plague? Millennials watch less TV than any generation older than them, use ad blocking software to block apps, and look at most of their media through mediums like Instagram which don’t feature ads. With such a challenging […]

What You Need to Know About Generation Z

As Millennials are making their impact on today’s work force, employers are turning to see what they can expect from Generation Z as they prepare themselves for today’s economy. Described as people born from the mid 90’s to mid 2000’s, Generation Z is just now starting to make its impact. Make no mistake: marketers are […]

Using the Latest Technology to Increase Productivity

Part of maintaining a competitive edge in business is making sure you are keeping up to do with the latest technology. The right network and infrastructure can dramatically increase the efficiency of your employees and your company. That said, here are some infrastructure-enhancing technologies that can revolutionize the way your company does business: High Performance […]

Communicating With GIFs

GIF’s are quickly becoming a popular way for young people to communicate on mobile. .gif files, pronounced “jif,” are animated, soundless images that endlessly loop and allow users to communicate specific emotions that would otherwise go unexpressed. Seen as an edgy and witty way to express yourself, GIFs are quickly becoming the new native language […]

Don Charlton Breeds a ‘Culture of Candor’

Don Charlton is the CEO of Jazz, a recruiting software firm. Recently interviewed for Adam Bryant’s Corner Office segment, Charlton discusses the challenges of succeeding in business as a black man and how that has shaped the culture of his business. Ranging from asking very direct questions to acknowledging the dog-eat-dog nature of business, his […]

Business Cards: Still the Preferred Networking Tool

First adopted in China over half a century ago, business cards are still commonly used today to exchange contact information. It may seem primitive in this day and age where technology has taken over most of our social interactions, but simply no app has truly been able to replace the business card. How can that […]